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AMX Technology Sharing Partnership with SpinetiX Giving Digital Signage a New Sensation
Posted on Friday, September 10, 2010

RICHARDSON, TX - September 10, 2010 - AMX®, the leading provider of solutions that simplify the implementation, maintenance, and use of technology to create effective environments, today announced a technology sharing partnership with Swiss digital signage manufacturer, SpinetiX. The collaborative relationship allows both companies to leverage their areas of expertise to develop digital signage advancements unlike anything the market has ever seen, smelled or heard.

SpinetiX manufactures the popular digital signage players, including the Best of InfoComm 2010 Award Winner, the HMP100™ Hyper Media Player, which is widely viewed by the market as revolutionary. AMX, with over 28 years of leadership in centralized control of devices, is an expert in engineering solutions for simplified management of AV and IT devices and networks. Together, the powerhouses plan to create next-generation digital signage solutions that can create multi-sensory, interactive experiences for viewers.

"As a leader in cutting-edge digital signage solutions, SpinetiX is pleased to team with another leading technology brand, AMX, in a collaborative working partnership," said Yann Guyonvarc’h, CEO of SpinetiX. "As the digital signage market is really coming into its own we look to deliver advances from combining the technologies that significantly impact the market and pave the way for a new generation of digital signage capabilities."

By combining digital signage with centralized control, customers will be able to create a total environmental and interactive experience. For example, when a user passes near a digital sign, an audio clip can beckon them to approach. As the viewer steps in, lighting changes can draw their attention to the message on the display. Other features, such as a puff of air or a scent spray, can engage all the viewers' senses rather than just sight as in the case of a typical digital signage installation. Of great benefit to the user, all of these actions can be configured to measure and provide data, not only on viewer activity, but tied to viewer behaviors such as product purchase.

"SpinetiX digital signage technology combined with AMX's extensive system integration and product testing processes will result in innovative solutions for the marketplace," said AMX Chief Technology Officer Robert Noble. "By offering digital signage solutions that are born of the best of breed digital signage players and network control, we are creating new business opportunities for our dealers at a time when the market is escalating and eager for this type of complete solution."

Both the HMP100 Hyper Media Player from SpinetiX and the subscription-free Inspired XPress Signage Solution from AMX feature ultra-compact, powerful signage players that utilize Scalable Vector Graphics (SVG) to produce robust digital signage that is easy to deploy and energy efficient. This benefits customers with solutions that save energy costs, installation fees and monthly subscription charges compared to other digital signage providers.