July 24, 2021 - July 24th marks National Drive-Thru Day, and as the world opens back up and you begin living on the go again, what could be better than stopping by your favorite spot for a quick bite to eat?
As an AV solutions manufacturer, Peerless-AV looks forward to showcasing and celebrating all of the digital signage solutions and advancements that make for a seamless drive-thru experience. Whether you're looking to switch over to digital menu boards or are looking to upgrade your current displays, check out some of our tips and tricks below!
The Importance of Digital Menu Boards
Digital Menu boards are a powerful tool that can drive customer loyalty, sales, and brand consistency. Making the switch to digital dynamic content, via an outdoor digital display, helps to create clear messaging for an easier consumer experience. In a world where digital content has quickly taken over, digital displays are the key to success. However, there are several elements to consider when choosing your display options:
Flexibility
Digital menu boards allow quick-service and fast casual restaurants to efficiently and remotely change promotions, prices, and highlighted items. With advanced features, digital menu boards allow for menu swaps throughout the day (think breakfast, lunch, and dinner!). It's important to ensure that your digital menu allows for editing from anywhere, so that they will continue working even if your network is down. This is particularly beneficial for restaurants with multiple locations, time zone differences, or separate menu offerings.
Indoor vs. Outdoor Menu Boards
Digital menu boards that are installed outside of a restaurant, for drive-thru purposes, must meet a completely separate level of specifications than indoor menu boards. For instance, outdoor digital menu boards must include weatherproofing to shield the technology and hardware from adverse environmental elements. In addition, high-brightness screen provisions are required to allow for visibility in ambient lighting conditions. Many menu boards now include an automatic sensor, which adjusts the display's brightness and creates the optimal power consumption and brightness in all conditions. With clear readability in every light, customers can easily see promotions and other branded content, which may increase sales.
Picture Quality & Content
The most intriguing element of digital signage is the picture quality and kind of content you end up displaying. Efficient, crisp picture and full HD resolution offer order efficiency and ease of use for customers when viewing your dynamic content. When ordering quickly at a drive-thru, it's imperative for customers to be able to quickly and easily find what they're looking for, while seeing all of your restaurant's promotions and menu items. Furthermore, the better the picture and more interesting your content is, the more likely your customers are to engage. Many restaurants offer personalized menus for each customer based on opt-in methods, highlighting menu items based on taste, dietary restrictions, allergies, and more. When coupled with technologies for entering drive-thrus, digital menu boards can easily optimize content in real-time to present the most appealing products. Beautifully designed offers and promotions give you full control over the ordering process, increasing order value and customer satisfaction.
Overall, digital menu boards are a dynamic tool that help drive-thru restaurants create consistent messaging, while gaining control over promotions, customer personalization, and loyalty. If you're looking to level up your drive-thru or are interested in learning more about our various digital signage solutions, contact us today!
